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The trick to understanding whether you need translation, localization or...
As markets become more global, companies that have dealt mainly within their national borders are increasingly forced to adopt a more international perspective. And that often involves providing...
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To market in Japan with a catchy sound, jazz might just be the sound you need
(*Linked or embedded videos may have been removed or be unavailable.) If you’re thinking of entering a foreign market, you obviously need to localize your content into the local language. But while...
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How Japanese UX differs fundamentally from what you may think is best
(*Linked or embedded content may have been removed or be unavailable.) They say beauty is in the eye of the beholder, but in the case of Western eyes beholding Japanese websites, the beauty is hard to...
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Whether or not etymology is your cup of tea, here’s the story behind the drink
(*Linked or embedded content may have been removed or be unavailable.) Maybe you celebrated International Tea Day on May 21st. Or, maybe you didn’t. Either way, let’s take this opportunity to trace...
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7+ Easy ways to check whether your brand might be a problem overseas
(*Linked or embedded content may have been removed or be unavailable.) You’ve established a brand or product line in your home country, and the next step is overseas markets. Now take a little time to...
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Don’t get lost at the intersection of SEO and localization
(*Linked or embedded content may have been removed or be unavailable.) Nowadays your business no doubt relies heavily on the internet, to push your message out to the world, and to pull potential...
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How semantic change might be a linguistic roadblock for time-travelers
(*Linked or embedded content may have been removed or be unavailable.) There is some debate as to whether time travel is possible at all, but for a moment, imagine that it will one day become...
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Let’s celebrate ‘punctuation day’ by looking back at what’s the point of it all
(*Linked or embedded content may have been removed or be unavailable.) Did you know that September 24th is National Punctuation Day? Well, at least it is in the US. But if you didn’t know, well, don’t...
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Ready for a ghost story? Just crack open a dictionary
(*Linked or embedded content may have been removed or be unavailable.) Did you know there are, or were, words in the dictionary that wound up there by mistake? Maybe we shouldn’t even be calling them...
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Why it’s important to exchange business cards when doing business with a...
(*Linked or embedded content may have been removed or be unavailable.) Let’s say you’re about to meet a prospective Japanese business partner. What’s the first thing you do? A handshake? That might...
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How machine translation is making some countries more vulnerable to cybercrime
(*Linked or embedded content may have been removed or be unavailable.) Like just about any other technology, MT (Machine Translation) is a double-edged sword. It has made it easier and cheaper for...
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Happy New Year! (no matter what year you’re in or when you’ll be celebrating)
(*Linked or embedded content may have been removed or be unavailable.) Whether you call it 2024 AD (Anno Domini) or 2024 CE (Common Era), it’s all 2024, right? Same difference? Well, yes and no. True,...
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How people celebrate Valentine’s around the world depends on their tradition
(*Linked or embedded content may have been removed or be unavailable.) Now that Valentine’s has come and gone again, it’s time to consider what it was all about. Why are people celebrating that day?...
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Should companies make video tutorials, or should consumers?
If your company has the resources and wants to maintain control over messaging, branding and quality, creating your own video tutorials may be the best way to go. If you are planning on releasing...
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Is AI ready to replace humans for content creation and translation?
(*Linked or embedded content may have been removed or be unavailable.) Let me guess. AI (Artificial Intelligence) has been front and center of your mind for some time. That’s understandable...
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Your translations are your property, so don’t treat them like a commodity
Translation has become so easy to access, thanks to technological advances, that corporations easily fall into the mindset of treating translation like a commodity, or maybe even a troublesome extra...
View ArticleSome interesting facts about language and the Olympics
(*Linked or embedded content may have been removed or be unavailable.) The original Olympic motto consists of three Latin words: Citius, Altius, Fortius (for Faster, Higher, Stronger)*. Latin may make...
View ArticleThe streaming wars: entertainment giants strategize for Asian expansion
(*Linked or embedded content may have been removed or be unavailable.) Part One: Amazon Prime Video Streaming services are big international business — and as any business expert will tell you, big...
View ArticleThe streaming wars: entertainment giants strategize for Asian expansion (Part 2)
(*Linked or embedded content may have been removed or be unavailable.) Part Two: Netflix While Amazon Prime is unique in its hybrid streaming and ecommerce model, giants like Disney and Netflix find...
View ArticleThe streaming wars: entertainment giants strategize for Asian expansion (Part 3)
(*Linked or embedded content may have been removed or be unavailable.) Part Three: Disney Netflix might have pioneered the Asian expansion strategy , but that doesn’t mean other entertainment giants...
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