What it takes to get Japanese localization right
(*Linked or embedded content may have been removed or be unavailable.) Japan is one of the more demanding markets a company can enter, and one of the more rewarding for those who approach it...
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The mobile-first approach: adapting your UX for Asia
(*Linked or embedded content may have been removed or be unavailable.) The smartphone is the primary touchpoint for a significant portion of users in Asia. For many users, the mobile interface is the...
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Why Japanese localization is still essential in the AI age
As of 2024, Japan is the fourth largest economy in the world. A nation with high consumer spending, a strong professional class, and a stable commercial environment, it’s an enticing expansion...
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Lessons from the video game industry: a guide to Japanese translation (Part Two)
(*Linked or embedded content may have been removed or may be unavailable.) Part two In part one, we examined how the mechanical differences between English and Japanese complicate video game...
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Lessons from the video game industry: a guide to Japanese translation (Part One)
(*Linked or embedded content may have been removed or may be unavailable.) Part One Translating between any two languages is bound to present challenges, be they grammatical differences, cultural...
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Korea, Egypt celebrate 30 years of vibrant cultural, diplomatic exchanges
(*Linked or embedded content may have been removed or may be unavailable.) Of all the nations to share close exchanges of culture and commerce, one might not expect Korea and Egypt to be a natural...
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Japan takes action to boost foreign students’ language acquisition
(*Linked or embedded content may have been removed or may be unavailable.) Between its influential cultural exports, economic power, natural beauty, and compelling history, Japan has a knack for...
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The trials and tribulations of manga translation
(*Linked or embedded content may have been removed or may be unavailable.) Translating manga, or Japanese comics, is no joke. Between the tight deadlines, the space limitations and often-nuanced text,...
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Gaming console localization: A matter of language and strategy
(*Linked or embedded content may have been removed or be unavailable.) The launch of a new game console is always big news for localization professionals. After all, video game localization is one of...
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How some foreign words became iconic aspects of Japanese culture
(*Linked or embedded content may have been removed or be unavailable.) Japan has its fair share of foreign loanwords, that’s for sure. Unlike loanwords infiltrating Western languages, loanwords coming...
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Americans and subtitles: A tale of creativity and coherence
(*Linked or embedded content may have been removed or be unavailable.) If you or a loved one have been turning on subtitles more frequently lately, you’re not alone. Recent studies find it’s an...
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How the pandemic played a role in making Shōgun a global phenomenon
(*Linked or embedded content may have been removed or be unavailable.) The 2024 miniseries Shōgun was a major success, both in terms of viewership numbers and critical acclaim. So, what led to this...
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Millions around the world celebrate rich linguistic heritage with Chinese...
(*Linked or embedded content may have been removed or be unavailable.) Virtual reality exhibitions, live performances, culture, calligraphy: A visit to the United Nations Headquarters in New York...
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Language is in our DNA (literally)
(*Linked or embedded content may have been removed or be unavailable.) Yes, the title of this blog post does sound like a tagline for a language service provider, but in this case, it’s not....
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Making the Most of Voice Technology with Localization
(*Linked or embedded content may have been removed or be unavailable.) It wasn’t long ago that voice activation technology felt more like science fiction than Sunday chores. But nowadays, calling up...
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Meeting the Customers’ Expectations: APAC Expansion and the Localization...
(*Linked or embedded content may have been removed or be unavailable.) International expansion: It’s a cornerstone common to many ambitious growth strategies. But without the right partners in your...
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Literary translators bring artistry, humanity to Chinese classics
(*Linked or embedded content may have been removed or be unavailable.) Liu Bei, Cao Cao, Zhao Yun: If those names sound familiar, it’s no surprise. They’re just a few of the sprawling cast of...
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Ecommerce a Golden Expansion Opportunity — If You Speak the Language
(*Linked or embedded content may have been removed or be unavailable.) For many growing companies, ecommerce is nothing short of a dream. It’s a doorway to international expansion that would stay...
View ArticleHappy Year of the Snake (and other animal matters to consider)
(*Linked or embedded content may have been removed or be unavailable.) Did you know that 2025 is the Year of the Snake? And while Japan will be kicking off the serpentine year on January 1, in China...
View ArticleWhich ‘I’ to use in Japanese depends on who ‘you’ are
(*Linked or embedded content may have been removed or be unavailable.) Me, Myself and I went to Japan and were astonished at how many counterparts we had. In English, aside from the three words just...
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